To draw more attention to your ads on social media, try using square and vertical videos! Square videos have been shown to attract more clicks and better engagement.
Facebook, Instagram, and Twitter all recommend using square videos to fill the screen completely while your audience views your video. This is part of the reason Facebook specifically recommends 1:1 aspect ratios (square video) for video ads on both Instagram and Facebook.
Regardless of how you are viewing your screen, you may notice that square videos take up a prominent amount of screen space. This means more real estate on your viewer's feed. Now you can create square or vertical Promo videos using our new format.
Simply click the icon illustrated below to select the aspect ratio. The video will then automatically re format to your desired ratio.
Our in app support team is here 24/7 to help with any questions on our new editor!